9 Cool Companies Offering Unlimited Vacation

9 Cool Companies Offering Unlimited Vacation9 Cool Companies Offering Unlimited Vacation Managing yur work-life balance is difficulteven more so when your company limits how many vacation days you can take. Instead of strategically planning your limited time off , wouldnt your stress levels go down if you didnt have to worry about how many days youre allotted?Good news weve got your back, and just in time for summer If you value having the ability to take multiple vacations or paid days off, then youll want to apply for a job at one of these cool companies that actually offer unlimited vacation to its employeesDetails Time away works differently at Netflix. We dont have a prescribed 9-to-5 workday, so we dont have prescribed time off policies for salaried employees, either, reads Netflixs website. We dont set a holiday and vacation schedule, so you can observe whats important to you- including when your mind and body need a break. We believe in working smarter, le id harder.Open Roles Media Specialist, Content Analyst, Kids, Teen and Family, Associate, Production Finance, Content Accountant, Story Associate Producer, Production Coordinator & more.What Employees Say Unlimited. Cant ask for more than that. Current EmployeeDetails The company offers unlimited vacation time if approved by manager, and paid holidays.Open Roles Staff Application Operations Engineer, Software Customer Operations Support Manager, Software Engineer, Change Leader, Executive Assistant, Senior Risk Analyst, Change Leader & more.What Employees Say Very good vacation plan. As long as you communicate with your manager and deliver results. No limit to paid time off Anonymous EmployeeDetails Unlimited vacation time for employeesOpen Roles Product Analyst, Product Manager, Software Development Engineer, Software Development Engineer, Senior Manager Engineering, Advertising Operations Manager & more.What Employees Say Unlimited paid vacation and flexible work envir onment/ Current Channel Marketing ManagerDetails Offers unlimited paid time-offOpen Roles Design Researcher, Software Engineer, Product Manager Payments, Senior Technical Recruiter, Senior Software Engineer, Product Manager Growth Platform & more.What Employees Say Dropbox offers unlimited PTO, it doesnt get any better than that. Current EmployeeDetails Unlimited paid time off that must be approved by a manager but the company is flexible.Open Roles Technical Account manager, Network Virtualization Engineer, Head of Enterprise Data & Analytics, Technical Support Engineer, Inside Sales Representative & more.What Employees Say Unlimited paid vacation. This is the best Current EmployeeDetails GrubHub offers unlimited time off for full-time employees.Open Roles Inside Sales Executive, Product Manager, Operations Specialist, Account Advisor, Associate, Public Relations, Director of Product & more.What Employees Say Unlimited PTO with manager approval which is great As lo ng as you get all your work done in time, you should be OK to request time off. Current Sales RepresentativeDetails Salaried employees participate in our Vacation Matters policy that allows employees to take vacation time when they need it without worrying about vacation accruals.Open Roles Lead Data Scientist Decision Science, Senior Software Engineer, Senior Manager, Engineering, Senior Network Engineer, Senior Java Software Engineer Ad Platform & more.What Employees Say Unlimited time off and great work-life balance. Current Content ManagerDetails HubSpot offers unlimited paid time off for employees.Open Roles Software Engineer, Account Executive, Business Development Representative, Customer Support, Implementation Specialist, Data Analyst & more.What Employees Say Unlimited days if you choose to take them. After 5 years, you are eligible for a sabbatical which is paid. Former EmployeeDetails At TransUnion, our associates are our greatest asset. However, we unders tand that work is only one part of our associates lives. We recognize the importance of providing a healthy balance between work and home because thats really where being a force for good starts.Open Roles Senior Product Manager, Consultant, Metrics & Reporting Analyst, Customer Operations Analyst, Director of Marketing Development, Team Leader, Scrum Master, Healthcare Product Owner & more.What Employees Say The environment is very casual and relaxed. The focus onwork-lifee balance is very much appreciated. The managers strive to ensure their teams succeeds. -Current Employee

ClassPasss new app is a game changer for business travelers

ClassPasss new app is a game changer for business travelersClassPasss new app is a game changer for business travelersWith the tremendous rise of boutique fitness classes a few years ago ClassPass was a game changer with its subscription model for an array of all those great, but expensive workouts. Now with their latest investment round of$85 million led by Temasek they have rolled out a new standalone app, which will be huge for business travelers who want to stay fit.It is called ClassPass Go and it is an audio fitness class service, available on both iOS and Android. Users can choose from 500 workouts (with mora to be added each month) including running, cycling, yoga,strength training, dance, and HIIT.When building the app, we wanted to create a premium experience that ClassPass users have become accustomed to but that could be experienced in their living room, outdoors or at the gym, said Dhaval Chadha, Senior Product Manager of ClassPass Go. Im also particularly excited that t his offering will be free, removing one of the biggest barriers to entry for people looking to develop a fitness routine.The audio guides will, of course, be taught by first-rate instructors providing you with a full, satisfying workout no matter what time or the place. Audio workouts are one of the fastest growing categories in digital fitness given the convenience and flexibility, Fritz Lanman, ClassPass CEO, said in a statement.Working out when you travel is getting easier and easierThis is just the latest fitness brand to support business travelers. In addition to millennials, ClassPasss primary audience, just loving to travel more people are traveling for work than ever.In 2016 U.S. travelers took458.9 million domesticbusiness trips and this is expected to reach478.2 million by 2020. However, according to a recent Hilton Hotels Resorts survey being able to bedrngnis work out is a common frustration for this group when they are traveling so much. Well, now they have a very good fix for that one.With more and more workout brands teaming up with hotels like Peloton and Westin and The W Hotels of New York which have teamed up with The Mile High Running Club, Barre None and Swerve Fitness. Heck, even Delta teamed up with Equinox on a workout.I love thatbrands todayare making working out moreaccessible. By having apps and technology that allow us tostill maintain a healthy lifestyle even on the go and from wherever we are across the globe is ensuring that we are making our health and wellbeing a priority. We dont have excuses to not be active these days, Ashley Nelson, Travel and Fitness Expert and Founder of On the 10 told Ladders.You heard it there. No excuse.

5 Ways to Succeed as a New Boss

5 Ways to Succeed as a New Boss5 Ways to Succeed as a New BossIve been promoted Now what? Set expectationsfor yourself and othersRequest a meeting with your new manager to learn what is expected of you over the first 30, 60 and 90 days on the job. If youre successful during these time periods, what will you have learned or accomplished? Use this information to set goals for yourself over the saatkorn time period. Run similar meetings with your new direct reports to set your expectations of them.Consider the runners-upThere may be one or more people in your group who were vying for the same role. Look for opportunities where you allow this person to leverage their strengths and areas of expertise. The worst thing you can do is undervalue what your colleague can bring to the table. If a colleague is resentful, their behavior will usually catch up with them. Be friendly and professional, but dont forget to watch your back.Break bread with your teamA leader is only as good as the team be hind him or her. Take your direct reports out for lunch and schedule one-on-one meetings to get to know each individuals strengths, weaknesses, skill set and personality. The better you understand each individual, the easier it will be for you to form a strong, high-performing team.Make friends with peersSimilar to a job search, its important to conduct informational interviews with your new colleagues. These conversations will help you understand the unwritten rules of your new role and get up to speed with current projects, and teach you the best ways to work with your new boss.Become a spongeSpend time at the beginning of your tenure absorbing everything you can. Join as many meetings as possible to learn the lay of the land, and be prepared to ask a lot of questions. If you plan on making big changes, you must first earn the teams trust. Win them over by taking the time in the beginning to learn how things are done and why, so that when its time to make changes, you can build a strong argument that your colleagues will support.Taking on a new role is bound to have some challenges. Utilize these tips to transition into your new management position as smoothly as possible.

How to Deal with the Worst Organizational Bureaucracy

How to Deal with the Worst Organizational BureaucracyHow to Deal with the Worst Organizational BureaucracyWorking in a big corporate office can be a blessing and a curse. On one hand, you have tons of resurces at your disposal- technical help, creative teams, mentors, a well-stocked supply room, and anything else you need just a purchase order away.But on the otzu sich hand, the bureaucracy of a corporate setting can easily put a damper on new ideas and slow down the work you need to get done. Between needless policies, endless paperwork, and a lack of decision-making authority, you can start to wonder if the corporate rule-makers are actively trying to make your job harder. The truth is, you probably wont be able to single-handedly rid your company of this kind of ridiculousness- er, bureaucracy- anytime soon. But, by facing it head-on and dealing with it the correct way, you can make it a lot less frustrating on yourself and your team. After spending a few years in the corporate wo rld, here are the things I found most frustrating- and how I learned to deal with them proactively. The Issue Lack of TransparencyUnless youre in the C-suite, chances are youre bedrngnis going to get much information about your companys business decisions. Even if youre in a teamberatery role, youll probably be blindsided by unexpected announcements, new initiatives, and policy changes. Take my own office About a month ago, four of the employees in my department were called into a meeting where they were laid off- all without my prior knowledge. As their supervisor, I rushed to my manager to ask what she knew about the situation. Turns out, she had no idea the layoffs were happening, what information they were based on, and if there were more coming. The same thing happened when our company was purchased and merged with another company. Changes in structure and management were conveyed only to certain departments, leaving the rest of the employees to depend on rumors until the infor mation was strategically filtered down.How to DealTheres really no guaranteed way to gain insight into your companys inner workings- if the CEO doesnt want you to know, you probably wont be able to find out. However, it doesnt hurt to regularly communicate with your supervisor and ask what he or she knows about certain situations. Ive found that even if my manager cant give me many specifics, I can glean occasional nuggets of information (which at least give me a piece of the big picture, even if I cant see the entire thing). The other side of dealing with a lack of knowledge (and the frustration that comes along with it) is to focus on being agile within your role. Hard as it may be, if you can learn to accept change in a graceful and calm manner (rather than complaining or constantly asking why things cant go back to the way they were before), youll have a much easier time adjusting and taking the changes in stride. The Issue Seemingly Useless PoliciesCheck out any companys handbo ok, and youll find policy after policy regarding everything from expected behavior to the dress code to taking days off. And for the most part, you probably dont question why these policies are necessary.That is, until you come across a rule that specifies something absurd For example, that PTO can only be requested in half- or full-day increments, instead of by the hour (and half hours? Forget it)- so you have to use four hours of that precious vacation time for a doctors appointment, instead of just one. Or, the rule that states that hourly employees cant use their cell phones to text or surf the internet even when theyre off the clock during lunch and breaks. For an office full of adults who know how to get the job done? These policies seem unnecessary and unfair.How to DealFrustrating as the rules may be, there are probably valid reasons for them. Ive found that it helps me accept (and enforce) them if Im able to get more information about those reasons. If, for example, I find out that our PTO system simply cant process anything other than four- or eight-hour requests, I feel more satisfied than assuming our HR department simply wants to force us to use up our hours as quickly as possible. (I also know, given that this is the only reason for the rule, that it may be possible to skirt it- like allowing an employee to skip her lunch hour to make up for that doctors appointment that made her late.) The Issue Lack of Decision-Making AbilityUntil youre in a director-level position, you really dont have much leeway to make decisions on behalf of your team, clients, or even, really, yourself. For example, my teams primary function is to set up clients software to transmit insurance claims electronically, but we were also recently handed the responsibility of responding to invoice disputes. So, clients would call in, irate that they were charged for twice the amount they should have been. Wed be able to research the issue to some extent, since we could remotely l og into their system. But the catch was, even if we did find that the invoice was incorrect, we didnt have access to the clients contract, which spelled out what they were and were not responsible for paying for. Even if it was apparent that the client deserved a credit for overpaying, we werent authorized to give it to him or her. We had to transfer the client to another department, then had to go up through the ranks to get the approval. It was exhausting and infuriating for everyone involved.Whatever position you work in, you likely experience this, too. You may not be authorized to make decisions, change processes, or go out on a limb for a client without proper approval- which can make for some uncomfortable situations.How to DealIf I know ahead of time that Im not the correct person to make a change or give approval for something, I like to give full disclosure of that from the get-go. So, when talking to a client about an invoice, Ill preface the conversation by explaining, I m going to help research this problem, but to actually get your invoice corrected, Ill have to transfer you to our customer service department, OK? By setting the correct expectations with anyone involved, youll eliminate the frustration that would have come if you waited until the end of the conversation to explain your lack of authority.The Issue Endless Paperwork and Red TapeWhile you may have an endless to-do list and a full docket of projects, actually making progress on those items often turns out to be easier said than done. Instead of diving right in, you first have to create a project plan, detailing who youll need to involve, the expenses youll incur, and an expected time table. To get feedback on it, youll email it to your boss- and when you dont hear back after a week, youll send a few follow-up messages. Youll wait for him or her to get approval from up the line, and only then, weeks after you started the project, will you actually be able to start. Sound familiar? In e nvironments like this, its hard- and incredibly frustrating- to actually get anything done.How to DealUnfortunately, resisting an existing approval process, long and tedious as it may be, will only make it take longer. My employees, for example, often come to me to complain about a particular way of doing things, and every time, Ill ask, Can you document a few examples? After all, thats the only way I can determine if a change can be made- and present it to the higher-ups if so. If my staffers arent prepared with those examples, that adds at least a day or two to the process- but if theyre ready, we can get started right away.Same goes for drafting project plans, filling out paperwork, and crafting project plans. Yep, theyre a pain, but if you can anticipate the need for them and get started ahead of time, youll a head start (and youll avoid the frustration of hearing your boss repeat, Have you documented this?). Pro tip Try creating reusable templates you can use when asking for ap proval, suggesting a change, or presenting an idea.At the end of the day, rules and policies are there because they make it possible for business to run smoothly. They may be frustrating, but theyre not going anywhere. But by adjusting the way you deal with the bureaucracy, youll be able to more easily navigate the waters- and youll make a big difference in your everyday work life. Photo of red tape courtesy of Shutterstock.

Career Tips From DKNY PR Girl, Aliza Licht - The Muse

Career Tips From DKNY PR Girl, Aliza Licht - The MuseCareer Tips From DKNY PR Girl, Aliza LichtAs anyone who spends as much time on Twitter as I do knows DKNY PR GIRL is a legend. The Twitter account has more than half a million followers, and its generally acknowledged as one of the first to give a distinct digital voice to a company.Heres what you might bedrngnis know, though the DKNY PR GIRL Twitter handle is run by a woman named Aliza Licht, who also happens to be the Senior Vice President of Global Communications at Donna Karan. So yes, in addition to being the best on Twitter, she also has an amazing position at an equally amazing company. I recently had the opportunity to hear zu sich speak about her new book LEAVE YOUR MARK Land Your Dream Job. Kill it in Your Career. Rock Social Media (which you should totally read). And heres what I learned Licht is a wealth of amazing career advice, witty anecdotes, and tweetable quotes. So much so that I could probably write a book on her 90-minute discussion. She touched on the importance of progress and not perfection, using a resume to show off skills and not just specific jobs, and why you should never procrastinate.But out of all of her great nuggets of wisdom, there was one particular point that stood out to me. An attendee talked about how she was unsure of when to speak up in interviews, meetings, and other professional settings, fearing that she would upset others, especially if her ideas were not fully formed yet. She asked for tips on how to overcome those feelings of inadequacy.Lichts response was short, but important Dont dumb yourself down for the sake of other peoples egos.It sometimes feels like you may not want to rock the boat, especially if youre the youngest or least-experienced person in the room. And sure, there are more nuanced and appropriate ways to share your ideas (for example, not putting down other peoples ideas when presenting your own). But its also crucial to speak up before its too l ate, and no matter what youre saying, put real oomph behind it so that other people believe it, too.Or, as Licht pointed out, Youd be surprised what you can get away with if you say it with the utmost confidence That means getting straight to the point and leaving out qualifying statements like, This may be a dumb idea or Im not sure if this is right, but And the more often you speak up, the easier it becomes to do in the future.Licht faced this battle numerous times in her career. And while shes quick to point out that it took a lot of trial and error, the results speak for themselves You dont become senior VP at a major fashion brand or a Twitter phenomenon by just sitting back and laying low, right?Photo courtesy of Aliza Licht.

Getting the Best Hard Skills to Put on Resume

Getting the Best Hard Skills to Put on Resume Thus the reverse chronological type is the most effective Human Resources Assistant resume format you may utilize. If youre looking for Engineering Skills List Resume youve come to the correct place. Full Driving Entitlements a Facilities Director, you will likely be requested to oversee mora than one site together. Hiring managers search for specific info in each resume they review. Use the key job-related abilities and keywords listed in that ad to help you produce a great resume for work that is likely to make the ATS how up like Resume Square. There are several different resume templates designed for different jobs. Little a lot of digging and learn the name of the hiring manager. Theres only so much room on your resume, and at times it can be tough to properly convey whatever you should. At the finish of the day be positive you will be given a job which you dream about, congratulations If youre working to create a resume, you might have a challenging time seeking to obtain the right words to create your work standout among the list of rest so you will wind up recognized by your employer. If youre successful, they will surely learn more about the remainder of your resume and surely extend an invite for the all-important interview. If youre samples for your very first job, you might think you dont have anything to spend the work experience section of samples resume. As being one of the absolute most important section of your resume, the skills section will want to get included all of the time at the summit of your resume. This guide will inform you whatever you want to understand. Or any section for this issue. Its sample and simple to read-through. Its possible to maintain the sections pertinent to you and edit the rest of the sections. Infographic resumes become increasingly more popular. Take a look at our guide on how best to explain examples in your resume. What Is So Fascinating About Hard Skills to Put on Resume? Hard skills are simpler to pin down. They are not skills that are hard to learn. They tend to be more technical, and each industry or type of job will usually have its own required set. Therefore, for your ready reference, some standard hard skills are given below. The significance of soft skills is they complement to hard abilities, which refer to an individuals knowledge and occupational skills. Hard skills are associated with specific technical wisdom and training while soft skills are personality traits like leadership, communication or time administration. In the majority of instances, soft skills are always more considered since they are difficult to make and build. While hard skills necessary to successfully perform technical tasks in a job, they are necessary to create a positive and functional work environment. Deciding upon the most relevant skills to utilize in your resume is quite important because this is what produces the employer o pt to hire you or not. You have to have both skills to apply work or one of those skills based on the position. It is possible to discover the most useful skills to include by studying the work description. Review this list of job skills listed by job for information on the abilities and attributes required for various occupations. A persons skill set is comprised of an assortment of personal skills that theyve acquired through education and employment. Your very best strategy is definitely to tailor your resume to every specific job that youre applying to. Once it means your skills are more in demand, additionally, it means there are a variety of new tools you might have to learn as a way to create a thriving career. It will provide me the chance to work in a variety of scenarios.

How to Brand Yourself 14 Steps to Creating a Powerful Personal Brand

How to Brand Yurself 14 Steps to Creating a Powerful Personal BrandSearch How to Brand Yurself 14 Steps to Creating a Powerful Personal Brand Share this articleTwitterLinkedinfacebook incemailHow to Brand Yurself in 14 Short StepsWondering how to brand yourself? One of the best ways to articulate your skills, experience, knowledge, and overall worth in todays competitive job market is to create a personal brand that helps you stand out in the crowd.According to management expert and author Tom Peters, We are CEOs of our own companies Me Inc. To be in business today, our most important job is to be head marketer of a brand called You.This article explores 14 steps to branding yourself successfully.Step 1 Determine your unique value aussage Spend some time thinking about what makes you different than your peers your strengths, your passions, and your goals. If you left your job today, what would your company and colleagues miss? Know who you are, as well as who you are bedrngnis. Step 2 Find out how others landsee youAsk trusted colleagues, co-workers, and friends for four or five adjectives they would use to describe you.What are you good at? What are your strengths? In which areas do they view you as irreplaceable? Step 3 Identify your goals Where would you like to be in six months? One year? Five years? Ten years? Defining your goals is necessary to crafting a homilie that helps you reach them. Step 4 Identify your target audience Just like Starbucks knows that their target audience is coffee drinkers, you need to define to whom you want to send your glaubenszeugnis. This will elend only help you hone your katechese, it will help you deliver it to the right places.Step 5 Reorganize your priorities Youre probably used to putting yourself behind your company, co-workers, and clients.You mucksmuschenstill want to be sicher to ansicht groups, but be zuverlssig to yourself, first. Step 6 Pay attention to the detailsEverything you do ultimately contributes t o your personal brand. Once your brand has been defined, make koranvers that the little things the way you dress, your body language, how you behave with co-workers, the emails you write are consistent with your brand message.Step 7 Update your resumeGo through your resume to determine it gels with your brand. Enaya that your resume accurately defines who you are, and is in line with both your short-term and long-term goals. Step 8 Become a social networker Set up accounts at social networking sites such as Facebook and Twitter. Ask those in your target audience to subscribe to your pages, and update on a daily basis. Make aya your updates are germane to your branding message. Step 9 Build your own website Your website should highlight your professional accomplishments, your skills and knowledge, what you stand for, and your overall value. Make it primarily about you, not your company or clients. Step 10 Blog Platforms like stimmtPress and Joomla make it easier than ever t o promote yourself to your target audience. Commit to posting a couple of times a week on topics that your audience will find interesting and educational, but that also highlight your unique skills and experience. Step 11 Get published Write a book, contribute to industry publications, or simply update the content on your own website. Being published is an ideal way to promote yourself as an expert in your field. Step 12 Go offline Be sure to promote your brand in person, too. Join and participate in industry groups, give talks at conferences, or offer to spearhead a large project that highlights your unique talents. Step 13 Tend to your absatzwirtschaft network Be sure to keep co-workers, colleagues, clients, and friends updated about what you are doing. Word of mouth is a powerful marketing tool, and what the people in your network say about you will ultimately have an effect on your brand. Step 14 Review your brand (and how you portray it) frequently Are you branding yourse lf in a way thats concise and easily understood? Is your brand message consistent among all platforms? A regular review will ensure your message remains clear. traktement If you want to be successful, creating a personal brand isnt just an option, its a necessity. Whether you aspire to get that vorrcken or land your dream job, creating a compelling and consistent brand will help you meet your goals.Related Salary.com Content War for Talent Creating a Culture of Curiosity How to lage Yourself for a Raise Salary Negotiation The 4 Levels of Counter Offers From our trusted Partners From our trusted Partners Home Articles How to Brand Yourself 14 Steps to Creating a Powerful Personal BrandHow to Brand Yourself 14 Steps to Creating a Powerful Personal BrandSearch How to Brand Yourself 14 Steps to Creating a Powerful Personal Brand Share this articleTwitterLinkedinFacebookemailHow to Brand Yourself in 14 Short StepsWondering how to brand yourself? One o f the best ways to articulate your skills, experience, knowledge, and overall worth in todays competitive job market is to create a personal brand that helps you stand out in the crowd.According to management expert and author Tom Peters, We are CEOs of our own companies Me Inc. To be in business today, our most important job is to be head marketer of a brand called You.This article explores 14 steps to branding yourself successfully.Step 1 Determine your unique value proposition Spend some time thinking about what makes you different than your peers your strengths, your passions, and your goals. If you left your job today, what would your company and colleagues miss? Know who you are, as well as who you are not. Step 2 Find out how others see youAsk trusted colleagues, co-workers, and friends for four or five adjectives they would use to describe you.What are you good at? What are your strengths? In which areas do they view you as irreplaceable? Step 3 Identify your goals Where would you like to be in six months? One year? Five years? Ten years? Defining your goals is necessary to crafting a message that helps you reach them. Step 4 Identify your target audience Just like Starbucks knows that their target audience is coffee drinkers, you need to define to whom you want to send your message. This will not only help you hone your message, it will help you deliver it to the right places.Step 5 Reorganize your priorities Youre probably used to putting yourself behind your company, co-workers, and clients.You still want to be loyal to these groups, but be loyal to yourself, first. Step 6 Pay attention to the detailsEverything you do ultimately contributes to your personal brand. Once your brand has been defined, make sure that the little things the way you dress, your body language, how you behave with co-workers, the emails you write are consistent with your brand message.Step 7 Update your resumeGo through your resume to determine it gels with your brand. Ensure that your resume accurately defines who you are, and is in line with both your short-term and long-term goals. Step 8 Become a social networker Set up accounts at social networking sites such as Facebook and Twitter. Ask those in your target audience to subscribe to your pages, and update on a daily basis. Make sure your updates are germane to your branding message. Step 9 Build your own website Your website should highlight your professional accomplishments, your skills and knowledge, what you stand for, and your overall value. Make it primarily about you, not your company or clients. Step 10 Blog Platforms like WordPress and Joomla make it easier than ever to promote yourself to your target audience. Commit to posting a couple of times a week on topics that your audience will find interesting and educational, but that also highlight your unique skills and experience. Step 11 Get published Write a book, contribute to industry publications, or simply update the conte nt on your own website. Being published is an ideal way to promote yourself as an expert in your field. Step 12 Go offline Be sure to promote your brand in person, too. Join and participate in industry groups, give talks at conferences, or offer to spearhead a large project that highlights your unique talents. Step 13 Tend to your marketing network Be sure to keep co-workers, colleagues, clients, and friends updated about what you are doing. Word of mouth is a powerful marketing tool, and what the people in your network say about you will ultimately have an effect on your brand. Step 14 Review your brand (and how you portray it) frequently Are you branding yourself in a way thats concise and easily understood? Is your brand message consistent among all platforms? A regular review will ensure your message remains clear. Sold If you want to be successful, creating a personal brand isnt just an option, its a necessity. Whether you aspire to get that promotion or land your dream jo b, creating a compelling and consistent brand will help you meet your goals.Related Salary.com Content War for Talent Creating a Culture of Curiosity How to Position Yourself for a Raise Salary Negotiation The 4 Levels of Counter Offers From our trusted Partners From our trusted Partners Home Articles How to Brand Yourself 14 Steps to Creating a Powerful Personal BrandHow to Brand Yourself 14 Steps to Creating a Powerful Personal BrandSearch How to Brand Yourself 14 Steps to Creating a Powerful Personal Brand Share this articleTwitterLinkedinFacebookemailHow to Brand Yourself in 14 Short StepsWondering how to brand yourself? One of the best ways to articulate your skills, experience, knowledge, and overall worth in todays competitive job market is to create a personal brand that helps you stand out in the crowd.According to management expert and author Tom Peters, We are CEOs of our own companies Me Inc. To be in business today, our most importan t job is to be head marketer of a brand called You.This article explores 14 steps to branding yourself successfully.Step 1 Determine your unique value proposition Spend some time thinking about what makes you different than your peers your strengths, your passions, and your goals. If you left your job today, what would your company and colleagues miss? Know who you are, as well as who you are not. Step 2 Find out how others see youAsk trusted colleagues, co-workers, and friends for four or five adjectives they would use to describe you.What are you good at? What are your strengths? In which areas do they view you as irreplaceable? Step 3 Identify your goals Where would you like to be in six months? One year? Five years? Ten years? Defining your goals is necessary to crafting a message that helps you reach them. Step 4 Identify your target audience Just like Starbucks knows that their target audience is coffee drinkers, you need to define to whom you want to send your message. Thi s will not only help you hone your message, it will help you deliver it to the right places.Step 5 Reorganize your priorities Youre probably used to putting yourself behind your company, co-workers, and clients.You still want to be loyal to these groups, but be loyal to yourself, first. Step 6 Pay attention to the detailsEverything you do ultimately contributes to your personal brand. Once your brand has been defined, make sure that the little things the way you dress, your body language, how you behave with co-workers, the emails you write are consistent with your brand message.Step 7 Update your resumeGo through your resume to determine it gels with your brand. Ensure that your resume accurately defines who you are, and is in line with both your short-term and long-term goals. Step 8 Become a social networker Set up accounts at social networking sites such as Facebook and Twitter. Ask those in your target audience to subscribe to your pages, and update on a daily basis. M ake sure your updates are germane to your branding message. Step 9 Build your own website Your website should highlight your professional accomplishments, your skills and knowledge, what you stand for, and your overall value. Make it primarily about you, not your company or clients. Step 10 Blog Platforms like WordPress and Joomla make it easier than ever to promote yourself to your target audience. Commit to posting a couple of times a week on topics that your audience will find interesting and educational, but that also highlight your unique skills and experience. Step 11 Get published Write a book, contribute to industry publications, or simply update the content on your own website. Being published is an ideal way to promote yourself as an expert in your field. Step 12 Go offline Be sure to promote your brand in person, too. Join and participate in industry groups, give talks at conferences, or offer to spearhead a large project that highlights your unique talents. Step 13 T end to your marketing network Be sure to keep co-workers, colleagues, clients, and friends updated about what you are doing. Word of mouth is a powerful marketing tool, and what the people in your network say about you will ultimately have an effect on your brand. Step 14 Review your brand (and how you portray it) frequently Are you branding yourself in a way thats concise and easily understood? Is your brand message consistent among all platforms? A regular review will ensure your message remains clear. Sold If you want to be successful, creating a personal brand isnt just an option, its a necessity. Whether you aspire to get that promotion or land your dream job, creating a compelling and consistent brand will help you meet your goals.Related Salary.com Content War for Talent Creating a Culture of Curiosity How to Position Yourself for a Raise Salary Negotiation The 4 Levels of Counter Offers From our trusted Partners From our trusted Partners Ho me Articles How to Brand Yourself 14 Steps to Creating a Powerful Personal BrandHow to Brand Yourself 14 Steps to Creating a Powerful Personal BrandSearch How to Brand Yourself 14 Steps to Creating a Powerful Personal Brand Share this articleTwitterLinkedinFacebookemailHow to Brand Yourself in 14 Short StepsWondering how to brand yourself? One of the best ways to articulate your skills, experience, knowledge, and overall worth in todays competitive job market is to create a personal brand that helps you stand out in the crowd.According to management expert and author Tom Peters, We are CEOs of our own companies Me Inc. To be in business today, our most important job is to be head marketer of a brand called You.This article explores 14 steps to branding yourself successfully.Step 1 Determine your unique value proposition Spend some time thinking about what makes you different than your peers your strengths, your passions, and your goals. If you left your job today, what would your company and colleagues miss? Know who you are, as well as who you are not. Step 2 Find out how others see youAsk trusted colleagues, co-workers, and friends for four or five adjectives they would use to describe you.What are you good at? What are your strengths? In which areas do they view you as irreplaceable? Step 3 Identify your goals Where would you like to be in six months? One year? Five years? Ten years? Defining your goals is necessary to crafting a message that helps you reach them. Step 4 Identify your target audience Just like Starbucks knows that their target audience is coffee drinkers, you need to define to whom you want to send your message. This will not only help you hone your message, it will help you deliver it to the right places.Step 5 Reorganize your priorities Youre probably used to putting yourself behind your company, co-workers, and clients.You still want to be loyal to these groups, but be loyal to yourself, first. Step 6 Pay attention to the detai lsEverything you do ultimately contributes to your personal brand. Once your brand has been defined, make sure that the little things the way you dress, your body language, how you behave with co-workers, the emails you write are consistent with your brand message.Step 7 Update your resumeGo through your resume to determine it gels with your brand. Ensure that your resume accurately defines who you are, and is in line with both your short-term and long-term goals. Step 8 Become a social networker Set up accounts at social networking sites such as Facebook and Twitter. Ask those in your target audience to subscribe to your pages, and update on a daily basis. Make sure your updates are germane to your branding message. Step 9 Build your own website Your website should highlight your professional accomplishments, your skills and knowledge, what you stand for, and your overall value. Make it primarily about you, not your company or clients. Step 10 Blog Platforms like WordPres s and Joomla make it easier than ever to promote yourself to your target audience. Commit to posting a couple of times a week on topics that your audience will find interesting and educational, but that also highlight your unique skills and experience. Step 11 Get published Write a book, contribute to industry publications, or simply update the content on your own website. Being published is an ideal way to promote yourself as an expert in your field. Step 12 Go offline Be sure to promote your brand in person, too. Join and participate in industry groups, give talks at conferences, or offer to spearhead a large project that highlights your unique talents. Step 13 Tend to your marketing network Be sure to keep co-workers, colleagues, clients, and friends updated about what you are doing. Word of mouth is a powerful marketing tool, and what the people in your network say about you will ultimately have an effect on your brand. Step 14 Review your brand (and how you portray it) fr equently Are you branding yourself in a way thats concise and easily understood? Is your brand message consistent among all platforms? A regular review will ensure your message remains clear. Sold If you want to be successful, creating a personal brand isnt just an option, its a necessity. Whether you aspire to get that promotion or land your dream job, creating a compelling and consistent brand will help you meet your goals.Related Salary.com Content War for Talent Creating a Culture of Curiosity How to Position Yourself for a Raise Salary Negotiation The 4 Levels of Counter Offers From our trusted Partners From our trusted Partners Home Articles How to Brand Yourself 14 Steps to Creating a Powerful Personal BrandHow to Brand Yourself 14 Steps to Creating a Powerful Personal BrandSearch How to Brand Yourself 14 Steps to Creating a Powerful Personal Brand Share this articleTwitterLinkedinFacebookemailHow to Brand Yourself in 14 Short StepsWonderi ng how to brand yourself? One of the best ways to articulate your skills, experience, knowledge, and overall worth in todays competitive job market is to create a personal brand that helps you stand out in the crowd.According to management expert and author Tom Peters, We are CEOs of our own companies Me Inc. To be in business today, our most important job is to be head marketer of a brand called You.This article explores 14 steps to branding yourself successfully.Step 1 Determine your unique value proposition Spend some time thinking about what makes you different than your peers your strengths, your passions, and your goals. If you left your job today, what would your company and colleagues miss? Know who you are, as well as who you are not. Step 2 Find out how others see youAsk trusted colleagues, co-workers, and friends for four or five adjectives they would use to describe you.What are you good at? What are your strengths? In which areas do they view you as irreplaceable? Ste p 3 Identify your goals Where would you like to be in six months? One year? Five years? Ten years? Defining your goals is necessary to crafting a message that helps you reach them. Step 4 Identify your target audience Just like Starbucks knows that their target audience is coffee drinkers, you need to define to whom you want to send your message. This will not only help you hone your message, it will help you deliver it to the right places.Step 5 Reorganize your priorities Youre probably used to putting yourself behind your company, co-workers, and clients.You still want to be loyal to these groups, but be loyal to yourself, first. Step 6 Pay attention to the detailsEverything you do ultimately contributes to your personal brand. Once your brand has been defined, make sure that the little things the way you dress, your body language, how you behave with co-workers, the emails you write are consistent with your brand message.Step 7 Update your resumeGo through your resume to dete rmine it gels with your brand. Ensure that your resume accurately defines who you are, and is in line with both your short-term and long-term goals. Step 8 Become a social networker Set up accounts at social networking sites such as Facebook and Twitter. Ask those in your target audience to subscribe to your pages, and update on a daily basis. Make sure your updates are germane to your branding message. Step 9 Build your own website Your website should highlight your professional accomplishments, your skills and knowledge, what you stand for, and your overall value. Make it primarily about you, not your company or clients. Step 10 Blog Platforms like WordPress and Joomla make it easier than ever to promote yourself to your target audience. Commit to posting a couple of times a week on topics that your audience will find interesting and educational, but that also highlight your unique skills and experience. Step 11 Get published Write a book, contribute to industry publicati ons, or simply update the content on your own website. Being published is an ideal way to promote yourself as an expert in your field. Step 12 Go offline Be sure to promote your brand in person, too. Join and participate in industry groups, give talks at conferences, or offer to spearhead a large project that highlights your unique talents. Step 13 Tend to your marketing network Be sure to keep co-workers, colleagues, clients, and friends updated about what you are doing. Word of mouth is a powerful marketing tool, and what the people in your network say about you will ultimately have an effect on your brand. Step 14 Review your brand (and how you portray it) frequently Are you branding yourself in a way thats concise and easily understood? Is your brand message consistent among all platforms? A regular review will ensure your message remains clear. Sold If you want to be successful, creating a personal brand isnt just an option, its a necessity. Whether you aspire to get that promotion or land your dream job, creating a compelling and consistent brand will help you meet your goals.Related Salary.com Content War for Talent Creating a Culture of Curiosity How to Position Yourself for a Raise Salary Negotiation The 4 Levels of Counter Offers From our trusted Partners From our trusted Partners Home Articles How to Brand Yourself 14 Steps to Creating a Powerful Personal BrandHow to Brand Yourself 14 Steps to Creating a Powerful Personal BrandSearch How to Brand Yourself 14 Steps to Creating a Powerful Personal Brand Share this articleTwitterLinkedinFacebookemailHow to Brand Yourself in 14 Short StepsWondering how to brand yourself? One of the best ways to articulate your skills, experience, knowledge, and overall worth in todays competitive job market is to create a personal brand that helps you stand out in the crowd.According to management expert and author Tom Peters, We are CEOs of our own companies Me Inc. To be in bu siness today, our most important job is to be head marketer of a brand called You.This article explores 14 steps to branding yourself successfully.Step 1 Determine your unique value proposition Spend some time thinking about what makes you different than your peers your strengths, your passions, and your goals. If you left your job today, what would your company and colleagues miss? Know who you are, as well as who you are not. Step 2 Find out how others see youAsk trusted colleagues, co-workers, and friends for four or five adjectives they would use to describe you.What are you good at? What are your strengths? In which areas do they view you as irreplaceable? Step 3 Identify your goals Where would you like to be in six months? One year? Five years? Ten years? Defining your goals is necessary to crafting a message that helps you reach them. Step 4 Identify your target audience Just like Starbucks knows that their target audience is coffee drinkers, you need to define to whom you want to send your message. This will not only help you hone your message, it will help you deliver it to the right places.Step 5 Reorganize your priorities Youre probably used to putting yourself behind your company, co-workers, and clients.You still want to be loyal to these groups, but be loyal to yourself, first. Step 6 Pay attention to the detailsEverything you do ultimately contributes to your personal brand. Once your brand has been defined, make sure that the little things the way you dress, your body language, how you behave with co-workers, the emails you write are consistent with your brand message.Step 7 Update your resumeGo through your resume to determine it gels with your brand. Ensure that your resume accurately defines who you are, and is in line with both your short-term and long-term goals. Step 8 Become a social networker Set up accounts at social networking sites such as Facebook and Twitter. Ask those in your target audience to subscribe to your pages, and update on a daily basis. Make sure your updates are germane to your branding message. Step 9 Build your own website Your website should highlight your professional accomplishments, your skills and knowledge, what you stand for, and your overall value. Make it primarily about you, not your company or clients. Step 10 Blog Platforms like WordPress and Joomla make it easier than ever to promote yourself to your target audience. Commit to posting a couple of times a week on topics that your audience will find interesting and educational, but that also highlight your unique skills and experience. Step 11 Get published Write a book, contribute to industry publications, or simply update the content on your own website. Being published is an ideal way to promote yourself as an expert in your field. Step 12 Go offline Be sure to promote your brand in person, too. Join and participate in industry groups, give talks at conferences, or offer to spearhead a large project that highlights your unique talents. Step 13 Tend to your marketing network Be sure to keep co-workers, colleagues, clients, and friends updated about what you are doing. Word of mouth is a powerful marketing tool, and what the people in your network say about you will ultimately have an effect on your brand. Step 14 Review your brand (and how you portray it) frequently Are you branding yourself in a way thats concise and easily understood? Is your brand message consistent among all platforms? A regular review will ensure your message remains clear. Sold If you want to be successful, creating a personal brand isnt just an option, its a necessity. Whether you aspire to get that promotion or land your dream job, creating a compelling and consistent brand will help you meet your goals.Related Salary.com Content War for Talent Creating a Culture of Curiosity How to Position Yourself for a Raise Salary Negotiation The 4 Levels of Counter Offers From our trusted Partners From our trusted Partners Home Articles How to Brand Yourself 14 Steps to Creating a Powerful Personal BrandHow to Brand Yourself 14 Steps to Creating a Powerful Personal BrandSearch How to Brand Yourself 14 Steps to Creating a Powerful Personal Brand Share this articleTwitterLinkedinFacebookemailHow to Brand Yourself in 14 Short StepsWondering how to brand yourself? One of the best ways to articulate your skills, experience, knowledge, and overall worth in todays competitive job market is to create a personal brand that helps you stand out in the crowd.According to management expert and author Tom Peters, We are CEOs of our own companies Me Inc. To be in business today, our most important job is to be head marketer of a brand called You.This article explores 14 steps to branding yourself successfully.Step 1 Determine your unique value proposition Spend some time thinking about what makes you different than your peers your strengths, your passions, and your goals. If you l eft your job today, what would your company and colleagues miss? Know who you are, as well as who you are not. Step 2 Find out how others see youAsk trusted colleagues, co-workers, and friends for four or five adjectives they would use to describe you.What are you good at? What are your strengths? In which areas do they view you as irreplaceable? Step 3 Identify your goals Where would you like to be in six months? One year? Five years? Ten years? Defining your goals is necessary to crafting a message that helps you reach them. Step 4 Identify your target audience Just like Starbucks knows that their target audience is coffee drinkers, you need to define to whom you want to send your message. This will not only help you hone your message, it will help you deliver it to the right places.Step 5 Reorganize your priorities Youre probably used to putting yourself behind your company, co-workers, and clients.You still want to be loyal to these groups, but be loyal to yourself, first. St ep 6 Pay attention to the detailsEverything you do ultimately contributes to your personal brand. Once your brand has been defined, make sure that the little things the way you dress, your body language, how you behave with co-workers, the emails you write are consistent with your brand message.Step 7 Update your resumeGo through your resume to determine it gels with your brand. Ensure that your resume accurately defines who you are, and is in line with both your short-term and long-term goals. Step 8 Become a social networker Set up accounts at social networking sites such as Facebook and Twitter. Ask those in your target audience to subscribe to your pages, and update on a daily basis. Make sure your updates are germane to your branding message. Step 9 Build your own website Your website should highlight your professional accomplishments, your skills and knowledge, what you stand for, and your overall value. Make it primarily about you, not your company or clients. Step 10 Blog Platforms like WordPress and Joomla make it easier than ever to promote yourself to your target audience. Commit to posting a couple of times a week on topics that your audience will find interesting and educational, but that also highlight your unique skills and experience. Step 11 Get published Write a book, contribute to industry publications, or simply update the content on your own website. Being published is an ideal way to promote yourself as an expert in your field. Step 12 Go offline Be sure to promote your brand in person, too. Join and participate in industry groups, give talks at conferences, or offer to spearhead a large project that highlights your unique talents. Step 13 Tend to your marketing network Be sure to keep co-workers, colleagues, clients, and friends updated about what you are doing. Word of mouth is a powerful marketing tool, and what the people in your network say about you will ultimately have an effect on your brand. Step 14 Review your br and (and how you portray it) frequently Are you branding yourself in a way thats concise and easily understood? Is your brand message consistent among all platforms? A regular review will ensure your message remains clear. Sold If you want to be successful, creating a personal brand isnt just an option, its a necessity. Whether you aspire to get that promotion or land your dream job, creating a compelling and consistent brand will help you meet your goals.Related Salary.com Content War for Talent Creating a Culture of Curiosity How to Position Yourself for a Raise Salary Negotiation The 4 Levels of Counter Offers From our trusted Partners From our trusted Partners Home Articles How to Brand Yourself 14 Steps to Creating a Powerful Personal BrandHow to Brand Yourself 14 Steps to Creating a Powerful Personal BrandSearch How to Brand Yourself 14 Steps to Creating a Powerful Personal Brand Share this articleTwitterLinkedinFacebookemailHow to Brand Yo urself in 14 Short StepsWondering how to brand yourself? One of the best ways to articulate your skills, experience, knowledge, and overall worth in todays competitive job market is to create a personal brand that helps you stand out in the crowd.According to management expert and author Tom Peters, We are CEOs of our own companies Me Inc. To be in business today, our most important job is to be head marketer of a brand called You.This article explores 14 steps to branding yourself successfully.Step 1 Determine your unique value proposition Spend some time thinking about what makes you different than your peers your strengths, your passions, and your goals. If you left your job today, what would your company and colleagues miss? Know who you are, as well as who you are not. Step 2 Find out how others see youAsk trusted colleagues, co-workers, and friends for four or five adjectives they would use to describe you.What are you good at? What are your strengths? In which areas do they view you as irreplaceable? Step 3 Identify your goals Where would you like to be in six months? One year? Five years? Ten years? Defining your goals is necessary to crafting a message that helps you reach them. Step 4 Identify your target audience Just like Starbucks knows that their target audience is coffee drinkers, you need to define to whom you want to send your message. This will not only help you hone your message, it will help you deliver it to the right places.Step 5 Reorganize your priorities Youre probably used to putting yourself behind your company, co-workers, and clients.You still want to be loyal to these groups, but be loyal to yourself, first. Step 6 Pay attention to the detailsEverything you do ultimately contributes to your personal brand. Once your brand has been defined, make sure that the little things the way you dress, your body language, how you behave with co-workers, the emails you write are consistent with your brand message.Step 7 Update your resum eGo through your resume to determine it gels with your brand. Ensure that your resume accurately defines who you are, and is in line with both your short-term and long-term goals. Step 8 Become a social networker Set up accounts at social networking sites such as Facebook and Twitter. Ask those in your target audience to subscribe to your pages, and update on a daily basis. Make sure your updates are germane to your branding message. Step 9 Build your own website Your website should highlight your professional accomplishments, your skills and knowledge, what you stand for, and your overall value. Make it primarily about you, not your company or clients. Step 10 Blog Platforms like WordPress and Joomla make it easier than ever to promote yourself to your target audience. Commit to posting a couple of times a week on topics that your audience will find interesting and educational, but that also highlight your unique skills and experience. Step 11 Get published Write a book, c ontribute to industry publications, or simply update the content on your own website. Being published is an ideal way to promote yourself as an expert in your field. Step 12 Go offline Be sure to promote your brand in person, too. Join and participate in industry groups, give talks at conferences, or offer to spearhead a large project that highlights your unique talents. Step 13 Tend to your marketing network Be sure to keep co-workers, colleagues, clients, and friends updated about what you are doing. Word of mouth is a powerful marketing tool, and what the people in your network say about you will ultimately have an effect on your brand. Step 14 Review your brand (and how you portray it) frequently Are you branding yourself in a way thats concise and easily understood? Is your brand message consistent among all platforms? A regular review will ensure your message remains clear. Sold If you want to be successful, creating a personal brand isnt just an option, its a necessity. Whether you aspire to get that promotion or land your dream job, creating a compelling and consistent brand will help you meet your goals.Related Salary.com Content War for Talent Creating a Culture of Curiosity How to Position Yourself for a Raise Salary Negotiation The 4 Levels of Counter Offers From our trusted Partners From our trusted Partners Home Articles How to Brand Yourself 14 Steps to Creating a Powerful Personal BrandHow to Brand Yourself 14 Steps to Creating a Powerful Personal BrandSearch How to Brand Yourself 14 Steps to Creating a Powerful Personal Brand Share this articleTwitterLinkedinFacebookemailHow to Brand Yourself in 14 Short StepsWondering how to brand yourself? One of the best ways to articulate your skills, experience, knowledge, and overall worth in todays competitive job market is to create a personal brand that helps you stand out in the crowd.According to management expert and author Tom Peters, We are CEOs of our ow n companies Me Inc. To be in business today, our most important job is to be head marketer of a brand called You.This article explores 14 steps to branding yourself successfully.Step 1 Determine your unique value proposition Spend some time thinking about what makes you different than your peers your strengths, your passions, and your goals. If you left your job today, what would your company and colleagues miss? Know who you are, as well as who you are not. Step 2 Find out how others see youAsk trusted colleagues, co-workers, and friends for four or five adjectives they would use to describe you.What are you good at? What are your strengths? In which areas do they view you as irreplaceable? Step 3 Identify your goals Where would you like to be in six months? One year? Five years? Ten years? Defining your goals is necessary to crafting a message that helps you reach them. Step 4 Identify your target audience Just like Starbucks knows that their target audience is coffee drinkers, you need to define to whom you want to send your message. This will not only help you hone your message, it will help you deliver it to the right places.Step 5 Reorganize your priorities Youre probably used to putting yourself behind your company, co-workers, and clients.You still want to be loyal to these groups, but be loyal to yourself, first. Step 6 Pay attention to the detailsEverything you do ultimately contributes to your personal brand. Once your brand has been defined, make sure that the little things the way you dress, your body language, how you behave with co-workers, the emails you write are consistent with your brand message.Step 7 Update your resumeGo through your resume to determine it gels with your brand. Ensure that your resume accurately defines who you are, and is in line with both your short-term and long-term goals. Step 8 Become a social networker Set up accounts at social networking sites such as Facebook and Twitter. Ask those in your target audie nce to subscribe to your pages, and update on a daily basis. Make sure your updates are germane to your branding message. Step 9 Build your own website Your website should highlight your professional accomplishments, your skills and knowledge, what you stand for, and your overall value. Make it primarily about you, not your company or clients. Step 10 Blog Platforms like WordPress and Joomla make it easier than ever to promote yourself to your target audience. Commit to posting a couple of times a week on topics that your audience will find interesting and educational, but that also highlight your unique skills and experience. Step 11 Get published Write a book, contribute to industry publications, or simply update the content on your own website. Being published is an ideal way to promote yourself as an expert in your field. Step 12 Go offline Be sure to promote your brand in person, too. Join and participate in industry groups, give talks at conferences, or offer to spearhead a large project that highlights your unique talents. Step 13 Tend to your marketing network Be sure to keep co-workers, colleagues, clients, and friends updated about what you are doing. Word of mouth is a powerful marketing tool, and what the people in your network say about you will ultimately have an effect on your brand. Step 14 Review your brand (and how you portray it) frequently Are you branding yourself in a way thats concise and easily understood? Is your brand message consistent among all platforms? A regular review will ensure your message remains clear. Sold If you want to be successful, creating a personal brand isnt just an option, its a necessity. Whether you aspire to get that promotion or land your dream job, creating a compelling and consistent brand will help you meet your goals.Related Salary.com Content War for Talent Creating a Culture of Curiosity How to Position Yourself for a Raise Salary Negotiation The 4 Levels of Counter Offers From our trusted Partners From our trusted Partners Home Articles How to Brand Yourself 14 Steps to Creating a Powerful Personal BrandHow to Brand Yourself 14 Steps to Creating a Powerful Personal BrandSearch How to Brand Yourself 14 Steps to Creating a Powerful Personal Brand Share this articleTwitterLinkedinFacebookemailHow to Brand Yourself in 14 Short StepsWondering how to brand yourself? One of the best ways to articulate your skills, experience, knowledge, and overall worth in todays competitive job market is to create a personal brand that helps you stand out in the crowd.According to management expert and author Tom Peters, We are CEOs of our own companies Me Inc. To be in business today, our most important job is to be head marketer of a brand called You.This article explores 14 steps to branding yourself successfully.Step 1 Determine your unique value proposition Spend some time thinking about what makes you different than your peers your strengths, your pas sions, and your goals. If you left your job today, what would your company and colleagues miss? Know who you are, as well as who you are not. Step 2 Find out how others see youAsk trusted colleagues, co-workers, and friends for four or five adjectives they would use to describe you.What are you good at? What are your strengths? In which areas do they view you as irreplaceable? Step 3 Identify your goals Where would you like to be in six months? One year? Five years? Ten years? Defining your goals is necessary to crafting a message that helps you reach them. Step 4 Identify your target audience Just like Starbucks knows that their target audience is coffee drinkers, you need to define to whom you want to send your message. This will not only help you hone your message, it will help you deliver it to the right places.Step 5 Reorganize your priorities Youre probably used to putting yourself behind your company, co-workers, and clients.You still want to be loyal to these groups, but b e loyal to yourself, first. Step 6 Pay attention to the detailsEverything you do ultimately contributes to your personal brand. Once your brand has been defined, make sure that the little things the way you dress, your body language, how you behave with co-workers, the emails you write are consistent with your brand message.Step 7 Update your resumeGo through your resume to determine it gels with your brand. Ensure that your resume accurately defines who you are, and is in line with both your short-term and long-term goals. Step 8 Become a social networker Set up accounts at social networking sites such as Facebook and Twitter. Ask those in your target audience to subscribe to your pages, and update on a daily basis. Make sure your updates are germane to your branding message. Step 9 Build your own website Your website should highlight your professional accomplishments, your skills and knowledge, what you stand for, and your overall value. Make it primarily about you, not your company or clients. Step 10 Blog Platforms like WordPress and Joomla make it easier than ever to promote yourself to your target audience. Commit to posting a couple of times a week on topics that your audience will find interesting and educational, but that also highlight your unique skills and experience. Step 11 Get published Write a book, contribute to industry publications, or simply update the content on your own website. Being published is an ideal way to promote yourself as an expert in your field. Step 12 Go offline Be sure to promote your brand in person, too. Join and participate in industry groups, give talks at conferences, or offer to spearhead a large project that highlights your unique talents. Step 13 Tend to your marketing network Be sure to keep co-workers, colleagues, clients, and friends updated about what you are doing. Word of mouth is a powerful marketing tool, and what the people in your network say about you will ultimately have an effect on your brand. Step 14 Review your brand (and how you portray it) frequently Are you branding yourself in a way thats concise and easily understood? Is your brand message consistent among all platforms? A regular review will ensure your message remains clear. Sold If you want to be successful, creating a personal brand isnt just an option, its a necessity. Whether you aspire to get that promotion or land your dream job, creating a compelling and consistent brand will help you meet your goals.Related Salary.com Content War for Talent Creating a Culture of Curiosity How to Position Yourself for a Raise Salary Negotiation The 4 Levels of Counter Offers From our trusted Partners From our trusted Partners Home Articles How to Brand Yourself 14 Steps to Creating a Powerful Personal BrandHow to Brand Yourself 14 Steps to Creating a Powerful Personal BrandSearch How to Brand Yourself 14 Steps to Creating a Powerful Personal Brand Share this articleTwitterLinke dinFacebookemailHow to Brand Yourself in 14 Short StepsWondering how to brand yourself? One of the best ways to articulate your skills, experience, knowledge, and overall worth in todays competitive job market is to create a personal brand that helps you stand out in the crowd.According to management expert and author Tom Peters, We are CEOs of our own companies Me Inc. To be in business today, our most important job is to be head marketer of a brand called You.This article explores 14 steps to branding yourself successfully.Step 1 Determine your unique value proposition Spend some time thinking about what makes you different than your peers your strengths, your passions, and your goals. If you left your job today, what would your company and colleagues miss? Know who you are, as well as who you are not. Step 2 Find out how others see youAsk trusted colleagues, co-workers, and friends for four or five adjectives they would use to describe you.What are you good at? What are your st rengths? In which areas do they view you as irreplaceable? Step 3 Identify your goals Where would you like to be in six months? One year? Five years? Ten years? Defining your goals is necessary to crafting a message that helps you reach them. Step 4 Identify your target audience Just like Starbucks knows that their target audience is coffee drinkers, you need to define to whom you want to send your message. This will not only help you hone your message, it will help you deliver it to the right places.Step 5 Reorganize your priorities Youre probably used to putting yourself behind your company, co-workers, and clients.You still want to be loyal to these groups, but be loyal to yourself, first. Step 6 Pay attention to the detailsEverything you do ultimately contributes to your personal brand. Once your brand has been defined, make sure that the little things the way you dress, your body language, how you behave with co-workers, the emails you write are consistent with your brand m essage.Step 7 Update your resumeGo through your resume to determine it gels with your brand. Ensure that your resume accurately defines who you are, and is in line with both your short-term and long-term goals. Step 8 Become a social networker Set up accounts at social networking sites such as Facebook and Twitter. Ask those in your target audience to subscribe to your pages, and update on a daily basis. Make sure your updates are germane to your branding message. Step 9 Build your own website Your website should highlight your professional accomplishments, your skills and knowledge, what you stand for, and your overall value. Make it primarily about you, not your company or clients. Step 10 Blog Platforms like WordPress and Joomla make it easier than ever to promote yourself to your target audience. Commit to posting a couple of times a week on topics that your audience will find interesting and educational, but that also highlight your unique skills and experience. Step 11 Get published Write a book, contribute to industry publications, or simply update the content on your own website. Being published is an ideal way to promote yourself as an expert in your field. Step 12 Go offline Be sure to promote your brand in person, too. Join and participate in industry groups, give talks at conferences, or offer to spearhead a large project that highlights your unique talents. Step 13 Tend to your marketing network Be sure to keep co-workers, colleagues, clients, and friends updated about what you are doing. Word of mouth is a powerful marketing tool, and what the people in your network say about you will ultimately have an effect on your brand. Step 14 Review your brand (and how you portray it) frequently Are you branding yourself in a way thats concise and easily understood? Is your brand message consistent among all platforms? A regular review will ensure your message remains clear. Sold If you want to be successful, creating a personal brand isnt ju st an option, its a necessity. Whether you aspire to get that promotion or land your dream job, creating a compelling and consistent brand will help you meet your goals.Related Salary.com Content War for Talent Creating a Culture of Curiosity How to Position Yourself for a Raise Salary Negotiation The 4 Levels of Counter Offers From our trusted Partners From our trusted Partners Home Articles How to Brand Yourself 14 Steps to Creating a Powerful Personal Brand

Comparative Advertising to Get Edge Over Competitors

Comparative Advertising to Get Edge Over CompetitorsComparative Advertising to Get Edge Over CompetitorsLets say you make a widget. Its a great widget the best one on the market. Theres another widget out there thats not as good as yours, but it has better recognition and market share. What do you do? Well, this could be the perfect time to use comparative advertising. If you really do have a product or tafelgeschirr that leaves the competition in the dust, you should seriously consider doing some side-by-side comparison advertising. What Is Comparative Advertising? In laymens terms, its simply the process of directly comparing your product or tafelgeschirr to that of a major competitor. Whether its Coke vs Pepsi, Nike vs Adidas, or Republican vs Democrat, the formula is usually the same. Point out the ways your brand is stronger than the other, and pay particular attention to the weaknesses of the other brand. Perhaps the greatest example of this welches the Im a Mac, Im a PC ca mpaign. Apple won that battle in a landslide. If the competitor has had a recent PR disaster, that can also work to your advantage. One prime example of this was the London Eye ride, which was sponsored by British Airways. The wheel was having trouble being raised. Virgin Atlantic floated a blimp above the wheel saying BA Cant Get It Up, making Virgin Atlantic seem like the cool guy and one that can get things done. Its considered one of the greatest brand vs brand stunts ever devised. Is Comparative Advertising Legal? Yes, totally legal. BUT, there are guidelines that have to be followed. Every country has slightly different laws around it, with some (the U.K.) being more strict than the USA or Australia. You cannot make untrue statements about the competition, or blatantly misleading claims. If you tell. The Pros of Comparative Advertising There are many if you have claims that can hold water. For a start, if you are a challenger brand (i.e. much smaller than the leading b rand), you can ride their coattails with a campaign daring them to fight back. Its a winning situation whatever happens. If they do, youve engaged them and youll get free press. If not, people assume youve won because the other brand is staying quiet. Comparative advertising is also a good way to compare your product or service instantly with one that people already know. Remember when Dyson first came onto the market? It was new, it was unheard of, and boy, was it expensive. But when Dyson went up against brand-name vacuums that people knew, and trusted, and blew them out of the waterDyson became the champion. Comparative advertising is also an excellent way to quickly and easily list product or service benefits to the consumer. A side-by-side list, showing how your brand beats the competition in every category. It can be that your washing powder cleans twice as white with half the amount (OxyClean made that claim, and it made the brand a household name). Cons Yes. Make no mist ake, if you are going to step into the ring with another brand, you are going to trade blows. Take one of the most famous pieces of comparative advertising ever done- Avis vs Hertz. The year was 1962. Avis was looking for a new ad campaign to boost sales and went to the smartest new kid on the block- Doyle Dane Bernbach. Bill Bernbach got to the heart of the matter immediately. He wanted to know the strengths of Avis, and hit upon the tagline We Try Harder. Ads like When Youre Only No. 2, You Try Harder. Or Else, were a massive hit. It was clear Avis was taking potshots at Hertz. And of course, Hertz fired back. Long copy ads like For years, Avis has been telling you Hertz is No. 1. Now were going to tell you why put Hertz back in the power position. And for decades, they were fighting it out, calling out weaknesses about the others company. Its also worth noting that some of the bigger, meaner brands will have no hesitation in taking a smaller brand to court if theres a hint of som ething misleading. Do you want that to happen? Remember- Only Start a Fight You Can Win Are you sure of your claims? Can you back them up? Do you know, with 100 percentaccuracy, that the other brand or service is inferior to yours? If youre nodding yes to every question, then that sounds like a battle worth taking on. However, if you have any doubts about the claims, or if the brand youre going up against can outspend you $100 to $1, think twice. Not every David can knock down a Goliath.

Twitter speaks up after an actors found working at a Trader Joes

Twitter speaks up after an actors found working at a Trader JoesTwitter speaks up after an actors found working at a Trader JoesTwitter piped up recently in response toa Daily Mail storylater reported on by Fox News, about how two shoppers saw former Cosby Show actor Geoffrey Owens working at a Trader Joes drehort in New Jersey.Karma Lawrence, who reportedly works as a medical secretary, saw Owens while at the grocery store in Clifton, NJ, with her wife, The Daily Mail reports. She took pictures of him and told the publication how she felt seeing him thereI would have thought after The Cosby Show he would maybe be doing something differentIt was a shock to see him working there and looking the way he did It made me feel really bad. I was like, Wow, all those years of doing the show and you ended up as a cashier. she told The Daily Mail.Owensreportedly played the role of Elvin Tibideaux on the show between 1985 and 1992, but has also starred in others in the years following.But as m essages of support for Owens bubbled up on Twitter, it became clear that people didnt like the way he was characterized and had manythoughts on what it takes to support yourself financially during your career.Good Morning America reported that according to him, since appearing on the Cosby Show (and excluding a theater job), he hasnt had a position thats lasted mora than 10 weeks in 26 years. He reportedly quit his job at Trader Joes because of all this unwanted attention, although the store is open to his return.Owens appeared on the morning showtoday, where he explained things from his perspectiveOwens told the morning show that eventually, his depiction as the Cosby guy who got shamed for working at Trader Joes thats going to pass. But he went on to say what he hopes this does for the way we think about work overallI hope what doesnt pass is this idea that people are now thinking, this re-thinking about what it means to work. You know, the honor of the working person and the dig nity of work. And I hope that this period that were in now where we have this heightened sensitivity about that, and a re-evaluation of what it means to work, and that re-evaluation of the idea that some jobs are better than others because thats actually elend true.There is no job thats better than another job. It might pay better, it might have better benefits, it might look better on a resume and on paper, but actually, its not better. Every job is worthwhile and valuable, and if we have kind of a re-thinking about that because of whats happened to me, that would be great. But no one should feel sorry for me, either from a positive or a negative perspective.he said.Check out what people have been saying about Owens on TwitterHeres what Twitter had to say

6 Qualities of Top-Notch Leaders

6 Qualities of Top-Notch Leaders6 Qualities of Top-Notch LeadersAs a financial leader in your organization, your goal is to ensure your teams work is completed accurately, on time and within budget. This requires creating an environment in which employees feel challenged, rewarded and valued.Following are six qualities top managers share and use to bring out the best in their employees.1. AdaptabilityThe best leaders adjust their management style to suit the needs and personalities of those on their teams. For instance, they might hold brainstorming sessions to generate new ideas on a business process but also welcome suggestions in writing, which may encourage less vocal employees to participate.2. Strong communication skillsTop managers promote open, two-way communication with staff members. Theyre able to convey complex information effectively, both verbally and in writing. They also listen intently to feedback from employees and follow through with appropriate action.3. Ability t o inspireLeaders platzset the example for their teams by arriving at work each day eager for the challenges and opportunities ahead. They work one-on-one with employees to developcareer paths and provide the necessary support for people to be successful with their goals.4. VisionRespected managers also stay one step ahead of the curve with business developments. For instance, they closely monitor regulatory compliance trends and keep their teams updated on emerging issues. They also explain how staff members work ties into the firms goals and priorities so they feel connected to the companys long-term success.5. TrustThe best leaders also know they cant handle all of the groups key projects themselves. They delegate authority to employees, giving them the power to do whats needed to accomplish their assigned tasks without being micromanaged.6. DecisivenessStrong decision-making abilities are also essential. To be respected by those in their groups, managers must walk the fine line b etween wavering and making decisions too quickly.The qualities outlined above can help any financial manager make a positive impression with employees and fellow executives. Leaders should constantly reassess their staff management approach to make sure it remains relevant to current business conditions and their team members needs.What other attributes do you think distinguish top leaders?Related postsSkills an Audit Manager Needs to Be a Successful LeaderDo Your Staff Management Skills Meet Your Teams Needs?