Developing a Strong Employer Brand with Research

Developing a Strong Employer Brand with Research This week we chat with  Susan LaMotte, CEO and Principal Employer Brand Strategist for Exaqueo, to find out how why putting the right time into researching and developing your employer value proposition is everything to your company. Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  iTunes,  Stitcher Radio,  Google Play  or  SoundCloud. In this episode, youll learn: How to reset your approach to your EVP Why you cant sell everything about your value proposition The role of research in employer brand management How to carry out employer brand research Whats the best place to start (Hint: Data, Data, Data) What pitfalls employer brand managers should look out for Why Marriot and Princeton are doing employer branding right Why research, influence, and technology are the next big things for employer branding. Connect with Susan on  Twitter, and check out  The Employment Brand Forum  on Facebook.